4793 - van de Velde, Henry

van de Velde, Henry (1863 Antwerp – Zurich 1957). Tropon is a protein-based food. Color lithograph from Pan IV (1898). 37 x 27.5 cm. Signed in the plate. Typographically inscribed “M.”; mounted on the side; protected by tissue paper. In 1898–99, Henry van de Velde designed a whole series of posters, advertisements, and labels for the Mühlheim entrepreneur Eberhard von Bodenhausen (1868–1918). He planned to produce a protein concentrate as a staple food. Van de Velde’s designs for von Bodenhausen’s company, Tropon, are considered the first corporate identity in the modern sense that was recognizable at first glance. — Slight wear along the edges on the left.