390 - CHOCOLAT DE VILLARS | PUBLICITÉE ANCIENNE | PLAQUE ÉMAILLÉE

CHOCOLAT DE VILLARS | PUBLICITÉE ANCIENNE | PLAQUE ÉMAILLÉE Condition (1) | Enamel sign, convex, stenciled and lithographed, Fribourg/CH around 1905, 51 x 75 cm, Eisenwerke Gaggenau A.G. Gaggenau i/Baden, the large version of the masterpiece by Emil Cardinaux [Swiss artist and early commercial artist, 1877–1936], who brought an old fable to life here with unparalleled finesse. As you might guess, it is by no means the birds that the fox has his sights set on, rather, he has his eye on the chocolate bar that one of the ravens is carrying in its beak. All the colors are filled in boldly, almost like icing, and the scene has been enhanced with fine lithography. The sheen and surface are preserved as if freshly produced. The “big Villar” is widely regarded as the most exquisite Swiss chocolate advertisement of all time—vintage advertising art par excellence. For many who have never laid eyes on such a piece before, this may now offer a once-in-a-lifetime opportunity to experience the magic that surrounds it. Others now have the chance of a lifetime to enrich their own collection with a truly rare find—in a quality that seems absolutely legendary. | This is an authentic original, no replica or fake. Worldwide in-house shipping for most items. Wooden crates are available