218 - MAGGI - c.1910

MAGGI - c.1910 “Suppen-Artikel” Rare and significant original domed enamel advertising sign with embossed lettering, German version. Generous size: 70 x 35.5 cm. “Maggi’s Suppen-Artikel—Hier zu haben” (Maggi Soup Products—Available Here) and “Altbewährt” (Tried and True). In very fine condition— The superb, vivid, and luminous colors are enhanced by the sign’s excellent original luster, which highlights the bold, deeply embossed lettering. There are only minor signs of wear at the corners. A fine specimen— Founded in Switzerland in 1869 by Julius Maggi (1846–1912), the company revolutionized everyday dining in Kemptthal with its dehydrated soups (1885) and liquid seasoning (1886). Protected from counterfeiting by the “cross-star” emblem, the company became a multinational in December 1886 by establishing a presence in Singen (Germany), then in France with the launch of the legendary “Bouillon KUB ” (1908) and the Maggi Dairy Company (1902). The brand merged with Nestlé in 1947.