143 - LUCIEN ROSSMANN CARDBOARD PRINT - c.1930

LUCIEN ROSSMANN CARDBOARD PRINT - c.1930 Signed “Hella Arno” Rare original lithographed Art Deco-style advertising card. 42 x 29.7 cm. In fine condition— The colors are fresh and vibrant, with excellent original luster. There is a small tear on the left margin, as well as minor peripheral wear. It exhibits scattered surface ripples that in no way detract from the well-preserved image. The company was founded in 1922 by industrialist Lucien Rossmann in his urban workshops located on Route de l’Hôpital in Strasbourg-Neudorf. Initially specializing in the mechanical production of boxes and flat cardboard packaging for confectionery, the factory experienced rapid growth, prompting its founder to relocate and expand its production facilities in 1938 to Sainte-Croix-aux-Mines. This industrial transition marked the large-scale development of corrugated cardboard manufacturing, transforming the small Alsatian family business of the interwar period into a major European packaging group. HELLA ARNO (1904–2000): Born Hélène SPITZER (later Hélène ARNOLD), this renowned Strasbourg poster artist established herself as early as the 1920s as a pioneer of advertising art. Bas-Rhin/Grand-Est The black-and-white photograph depicting Mr. Lucien Rossmann, which is not included in the sale, is an integral part of the description and serves as a useful illustration of the lot.