85 - - PAUL EVEN - 1932

- PAUL EVEN - 1932 “Bookstore and Stationery Shop” Signed “Hella ARNO” Rare original lithographed advertising card. 42 x 28.3 cm. In very fine condition - Vibrant colors that have retained their remarkable original luster. Includes its ephemeris calendar, which has been partially torn out. A geometric composition depicting the world of writing and the office (blotting pad, inkwell, fountain pen…), it features a young woman. Founded in Metz in 1880, the Paul Even company originally focused primarily on printing and lithography. At the end of the 20th century, the company was taken over by Daniel Hisler, a native of Alsace. Upon his death in 1996, his wife Simone and their children continued the business, modernized the facility, and significantly expanded the bookstore division under the Hisler-Even name. HELLA ARNO (1904–2000): Born Hélène SPITZER (later Hélène ARNOLD), this renowned Strasbourg poster artist established herself as early as the 1920s as a pioneer of advertising art. Moselle/Grand Est