64 - FLY-TOX - c.1935

FLY-TOX - c.1935 “On sale here” According to G. Lavagne (not cited) Rare original lithographed advertising sheet metal. 40 x 40 cm. In good overall condition— It has retained its original colors, with a beautiful sheen. There are simply four minor perforations at the very edge of the top and bottom margins (distinct from the original perforations), slight traces of oxidation on the left margin, and very subtle surface scratches. A very sound piece. Depicts a stylized navy blue fly viewed from the front, captivating the eye with its large, wide-open eyes. Fly-Tox is a chemical insecticide created in the United States in 1922 and officially registered in France on October 12, 1934. Its name combines the English word “fly” with the root “tox” (toxic). Manufactured on a large scale at an iconic factory in Gennevilliers, this product was originally dispensed using a manual metal pump. Hauts-de-Seine/Île-de-France