108 - Herbert Bayer - How Do I Dress Elegantly and Practically? Advertising brochure by PeTeGe - Patent Trust Company for Zipper Manufacturers. Berlin [1937]. Original brochure with full-color illustrations throughout.

Herbert Bayer - How Do I Dress Elegantly and Practically? Advertising brochure by PeTeGe - Patent Trust Company for Zipper Manufacturers. Berlin [1937]. Original brochure with full-color illustrations throughout. Auction start time: approx. 1:02 p.m. (schedule subject to change) Designed by Herbert Bayer; typographically signed “dorland -- y --” at the bottom left of page 12. - Nine pages with photomontages on a repeated background image that varies only in color. - The front cover was intended for additional imprints by textile retailers; here, it features an imprint by the Frankfurt-based firm Möller & Schaar for the 1937 end-of-season sale. - In very good condition. - Commissioned by Walter Gropius to design the Bauhaus exhibition planned for 1938 at MoMA in New York, Herbert Bayer emigrated to the United States in 1938. Rössler/Bayer Berlin H-49, likely the copy mentioned there from a private collection 10.6 : 15 : 15.0 cm. [12] pages. English description: Original paperback with full-color illustrations throughout. Designed by Herbert Bayer; typographically signed “dorland -- y --” at the bottom left of page 12. - Nine pages featuring photomontages on a repeated background image that varies only in color. - The front cover was intended for additional imprints by textile retailers; here, it features an imprint by the Frankfurt-based firm Möller & Schaar for the 1937 end-of-season sale. - In very good condition. - Commissioned by Walter Gropius to design the Bauhaus exhibition planned for 1938 at MoMA in New York, Herbert Bayer emigrated to the United States in 1938.