72 - CROY (O. R.). Design by Photography

CROY (O. R.). Design by Photography London & New York, Focal Press. A technical book devoted to the use of photography as a tool for graphic design and advertising. Through a step-by-step approach, the author demonstrates how the photographic image can become a central element of modern visual creation, from print advertising to editorial layout. Published at a time when photography was establishing itself as an autonomous graphic language, this manual is now a valuable record of visual design practices from the 1950s and 1960s. The abundant and elegantly laid-out illustrations showcase the formal explorations of postwar international graphic design. Description: Quarto, hardcover with illustrated dust jacket. Numerous black-and-white photographic reproductions. Dust jacket shows some minor wear. Interior in good condition.